A website redesign can solve lots of problems by offering a great user experience. Follow these strategies to make the procedure more comfortable and more effective.
Are you concerned about your poor website design that is affecting your sales and conversion rates? Perhaps you should think about redesigning your website in 2020 to fix the issue of less traffic or lower sales. A website redesign can solve lots of problems by offering a great user experience. It takes less than a moment for the visitors to form a judgment about your website.
What does it mean by website redesign?
A website redesign refers to a major change in your existing website’s content, structure, code, and visuals to better serve your visitors. The correct website redesign can increase your sales, develop user experience, boost revenue, and lower bounce rates.
How to identify if Your Website requires a Redesign?
You need to answer three questions while thinking of redesigning your website:
- Does your website design look outdated?
- Are your conversions or sales decreasing day by day?
- Are you receiving complaints about design-related issues or user experience?
If your reply is yes to any of these questions, a website redesign is essential.
How to Redesign an Existing Website
If you already have a website, redesigning it might seem like an overwhelming challenge to you, as you have to think about changing all the content you have already created.
Follow the following strategies to make the procedure more comfortable and more effective.
1. Research competition
The first step you have to take on is inspecting on how the competitors’ websites look like. This might help you when it comes to identifying their strategy and the implementation process. This is the chance that will let you identify what others are not doing correctly and consecutively make your website better than them. Feature to check out include load time, navigation, and the offers present.
2. Redefine your goals
Before searching for the top website redesign company, you must figure out the objectives at the back of it. Consider the business goals you desire to accomplish with website redesign services. Such as;
- Do you want to boost the SEO performance?
- Do you hope to gain new visitors to your brand?
Select the best typography, colors, and animations to improve your website’s visual look and user experience.
3. Reduce the page loading time
A two-three seconds delay in page loading time is enough to lose your audience. In today’s fast-paced world, visitors want a website to load within a fraction of seconds. Integrate new redesign elements to optimize your page loading speed. Search for a professional website design company to help you reduce the load time to get better revenue.
4. Put More Product Images on Display
How often have you chosen a product at a retail store and checked it thoroughly? It is possibly what you would do for the products you purchase for the first time. Unlike a retail store, consumers can’t choose the product correctly before placing the order on a website.
However, you are offering them the top products to make their shopping memorable: images and screenshots. The text won’t help solely. People adore to be amazed and psychologically connected with the product or service before finalizing to buy it.
5. Build the mockups and wireframe
Markups and Wireframes let you visualize your website before going live. If you utilize the wireframe properly, each element can be placed accurately on the page.
Nowadays, Grid-style design has become the norm for modern websites. The human eye understands balance and uniformity. You can design your website by creating wireframes and mockups to assess.
Don’t ignore your blog posts, image sizing, CTA placement, and other visual elements also deserve keen concern.
Make a list of changes to be made when redesigning your website. Keep in mind that your website expands your brand, and you must do enough research before you begin with a website revamp.
When your redesigned website goes live, you must test the website periodically. If necessary, make changes to your website to pull new users’ interest and attract the existing ones for repetitive sales. Appoint a skilled website designer to assist you in achieving the maximum ROI.