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 |  6 min read

12 Ways to Reduce Bounce Rate and Increase user’s Engagement

Nowadays, the eCommerce bounce rate sounds like a familiar problem for many. you must go through these 12 best practices to reduce your bounce rate.

A large number of online businesses struggle to boost search traffic to their websites to enhance their brands’ growth. Most of the Visitors land on the website, hang around for some precious seconds, and after that bounce without visiting any more pages. Nowadays, the eCommerce bounce rate sounds like a familiar problem for many.

If you are trying to market your website, reduce bounce rate, and make more sales, you must know what website bounce rate is all about.

What Is the Bounce Rate?

The bounce rate is the number of users or visitors who leave a webpage without taking any specific action, for example, downloading a file,  finalizing a purchase, etc.

Before moving ahead, let us clarify that it is not possible to have a 0% bounce rate unless there are only a few visitors. The standard bounce rate for eCommerce businesses in 2020 is 45.68%. If the bounce on your website is higher than this number, you must go through these 12best practices to reduce your bounce rate.

1. Build a compelling landing page

The number of bounces is bound to increase if your landing page doesn’t have enough information visitors are looking for.

To reduce your bounce rate, you should create a dedicated landing page. Make sure to write high-quality content, set your CTA buttons in the correct spots, and write a clear title for the page.

You must also pay attention to the color scheme of the landing page and make sure that the CTA button stands out.

2.  Pay Attention to Page Load Time

When a visitor has to wait an excessive amount of time, like about more than three seconds, it results in a bad user experience for a web page to load.

The content on the page won’t matter if a user cannot even see it instantly.

Page load timing is even more essential on mobile devices as users are more likely to be frustrated with slow page load times and bounce.

3. Add a Search Bar

One cause behind the high eCommerce bounce rate is, visitors can’t find what they are searching for. To combat this trouble, you must make your search bar is as prominent as possible.

Your search bar is going to help users find what they need. Ensure to maintain a wide search button that is noticeably visible. A regular search box is supposed to be at least 27-character wide. Maintain your search box with this measurement and help visitors find their desired item.

4. Easy Navigation

The Navigation of your site should be simple and easy for visitors.

While users get to a website, they require a specified direction of where the content or item they are searching for lives.

If this is not simplistic and laid out clearly in intuitive Navigation, visitors will probably bounce from the site immediately.

5. Display Discount/Special Offers On The Page

The key lies in alluring visitors and making them continue on the page by offering something amazing in return.

Introducing special discount codes would make people crave to check other pages and continue on your website. Using countdown timers also works great!

You can look at eBay for some motivation. This eCommerce store displays special offers and discounts on the peak that are hard to overlook.

6. Focus on a Great Design

A great website design is tempting and builds confidence with a visitor.

Users will not spend much time on a site that is tough to navigate or one that is difficult to trust.

Offer a comfortable user experience to visitors by opening with an excellent design that is not only aesthetically pleasing but is intuitive, functional, and easy to navigate.

7. Eliminate Distractions

People often get confused about too many choices and impair action. Let there be no offensive information on your homepage. Make a more straightforward design and work towards lessening distractions.

Get rid of unnecessary pop-ups and control the number of ads on your website. People get annoyed very quickly with such a distraction.

8. Use Relevant Keywords

Always try to use relevant keywords that are best suited to the site.

If your site is ranking high for a keyword and doesn’t have any content regarding that keyword theme, then a visitor will bounce from the website within a second.

They will also possibly feel dissatisfied with their user experience and deceived, which can reduce trust.

9. Use Stylish Formats

It won’t matter how precious or useful your content is; no one will wait on the page and continue to explore it if it seems visually unappealing.

Follow the below tips to improve the visual appeal of your site’s contents:

  1. Please make use of small paragraphs so that it doesn’t seem too text-heavy.
  2. Visuals like images and videos to maintain people’s Engagementengagement.
  3. Be careful of spacing to make sure the page looks excellent.
  4. Creative subheadings make users immediately know your offering.
  5. Use bulleted points to highlight important information.

10. Do Not Ignore Internal Links.

Do you really want to enjoy a low bounce rate? Ensure that a wise internal linking strategy is applied.

Internal links are helpful to keep people on your page for a long time and direct them to discover more of your content. However, don’t make the mistake of adding up links to all other words.

Just link to pages that add more value to the page. Or else, your page will end up looking disordered and unprofessional.

11. Use the Correct sales message.

If you use a sales message that complies with your services, you’ll get a higher bounce rate. Your compelling ad copy must match the services and information you provide.

For instance, MailChimp’s ad copy contains a sales message stating, “Simple Email Newsletters.” It is precisely in-line with the service that they offer – newsletters.

You have to make sure that there is consistency between the service you offer and your sales message.

12. Keep Mobile Top-of-Mind

While designing a website, keep in mind that mobile users have even less patience than desktop users.

Your website must have a responsive design to offer users on mobile devices a substantial user experience.

By adopting the actions specified above, you should draw the right audiences and get better user engagement. These are also expected to help you lessen the bounce rate and enhance your page ranking.

Try not to lose precious visitors to your website. Optimize your site’s user experience to avoid negatively high bounce rates and make more sales!

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